Matt Lundergan always knew he wanted to build something of his own.
Entrepreneurship, with all its wild challenges and rewarding highs, was exactly what he had been looking for. Now, as the Owner and Operator of White Pine Digital Consulting (WPDC), he gets to wear every hat—from CEO to janitor (sometimes literally)—while helping businesses transform their marketing and lead generation strategies.
WPDC isn’t a massive agency bogged down by red tape or layers of management. Instead, it thrives on clear communication, creative problem-solving, and an unrelenting focus on results. More than anything, Matt believes that great marketing happens when you truly understand people, and he takes a hands-on approach to every project. Clients aren’t just another name on a spreadsheet; they get full attention, the best ideas, and a partner who is just as invested in their success as they are.
No two days at WPDC are the same, and that’s what makes it exciting. Mornings start early for Matt—with a workout, devotional readings, getting the kids off to school, and, of course, coffee. The night before, he prioritizes his top tasks, so when he sits down to work, he’s ready to dive in. His day is a mix of designing websites, optimizing SEO strategies, refining lead generation solutions, and prospecting for new business. Whether he’s answering client questions, testing new marketing tactics, or forming partnerships, there’s always something to problem-solve. And since WPDC is a lean operation, Matt is constantly shifting between big-picture strategy and hands-on execution, ensuring both his clients and his own business continue to grow.
One of the biggest perks of running WPDC? The flexibility. Matt grew up watching his parents—his father, a business owner, and his mother, a parent educator—build careers that allowed them to prioritize family. He carries that same philosophy into his own business. Working remotely has been a game-changer, both for himself and his team. As long as expectations are met and clients are satisfied, location doesn’t matter. Matt has a trusted team spread across the country, collaborating seamlessly from wherever they are.
Collaboration is at the core of WPDC’s approach. For every new client, Matt begins with an intensive discovery process, understanding their unique pain points and tailoring solutions that actually move the needle. Whether it's launching a website, optimizing Google rankings, or creating a lead-generation strategy, every project is customized to the client’s needs. He also partners with a network of experts—SEO specialists, web developers, and designers—who help bring these projects to life. Matt manages the vision, strategy, and client relationships while ensuring every deliverable meets WPDC’s high standards.
This approach has led to some impressive results. One local services company, referred to WPDC, needed more leads—more “at-bats” to convert into customers. Within 60 days, Matt’s strategy delivered nearly $300,000 in new business opportunities. Another client saw their website traffic explode with a fivefold increase in total clicks and over twice the average click-through rate in just three months. These aren’t just vanity metrics; they’re measurable wins that directly impact a company’s bottom line.
But running WPDC isn’t without challenges. As the owner, Matt is responsible for everything—client management, strategy, execution, and business development. One of his biggest struggles is balancing deep, detail-oriented work with long-term growth. Because he takes such a high-touch approach, it’s easy to get lost in the details. To maintain this level of quality while scaling WPDC, Matt strategically partners with other experts, ensuring every solution is executed at the highest standard without sacrificing his focus on business growth.
Looking back, Matt wouldn’t trade this journey for anything. Entrepreneurship is about embracing the unknown, taking risks, and proving that great things happen when you step outside your comfort zone. WPDC isn’t just a business—it’s a way for Matt to create, transform, and help others do the same.
And if you’re someone with technical expertise in website development, integrations, or optimization, WPDC is looking for part-time or project-based help.
If problem-solving and digital strategy excite you, Matt wants to hear from you: matt@whitepinedigitalconsulting.com.
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